What does a social media management agency actually take off your plate?
The useful answer is not “posting”. A management service should remove the recurring workload of deciding what to say, designing it, editing video, organising approvals, publishing consistently and reviewing what performs. The amount of work Kydos takes on depends on the package.
Starter gives you managed content from £165/month; Visibility adds more output, optimisation, community management and reporting; Pipeline adds ads, CRM and instant follow-up; Partner adds a landing page, nurture and a more complete lead-conversion system.
Four levels, from consistent content to a complete lead system.
Choose the smallest package that solves the current problem. You can compare the scope before speaking to us, and ad spend is always separate where paid ads are included.
Consistent presence
£165 /month
- Instagram, Facebook & TikTok management
- 3 posts per week
- Professional graphic design & video editing
- Content calendar & strategy
- Stories 2–3 times per week
More content + community
£275 /month
- 5 posts per week
- Full page setup & optimisation
- Professional design & video editing
- Content calendar & strategy
- Community management
- Stories 3–5 times per week
- Monthly report
Content + ads + CRM
£455 /month
- Everything in Visibility
- Paid ads management
- CRM setup & management
- Instant lead automation
- Monthly performance report
Advertising spend is provided separately by the client.
Acquisition + nurture
£655 /month
- Everything in Pipeline
- Dedicated landing page
- Multi-step email & SMS nurture
- Advanced CRM pipeline management
- Website conversion audit
The value is in the production system, not just the post count.
Two providers can both promise three posts a week while asking very different amounts of work from the client. Before choosing a social media manager, clarify who owns each part of the workflow.
Strategy & research
Content direction shaped by your audience, offers, competitors and the role each platform needs to play.
- Content themes
- Monthly planning
- Commercial priorities
Creative production
Professional graphics, captions, hooks and video editing within the agreed package.
- Image-led posts
- Reels/short-form edits
- Story content
Publishing & improvement
Approved content is organised, published and reviewed against audience response and performance.
- Scheduling/publishing
- Community management where included
- Monthly reporting where included
Who actually supplies the photos and video?
This is one of the most important questions to ask before signing any social media package. Kydos includes professional graphic design and video editing, but some content concepts still need genuine source material from the business: a team member speaking, a service being delivered, a product in use or a real customer environment.
During onboarding, we identify what already exists and what needs to be captured. A sustainable plan should not quietly depend on the owner filming five times a week if nobody agreed to that workload.
If a content idea requires something only your business can provide, we make that dependency clear rather than pretending “done for you” means we can manufacture real-world footage we do not have.
Strategy, captions, graphic design, editing and the agreed publishing workflow.
Raw footage, product access, team appearances, on-site moments or factual approvals.
Post frequency, Stories, community management, ads, CRM and nurture.
Local relevance should come from the business, not repeated Manchester hashtags.
A Manchester social media strategy can include local projects, neighbourhood references, events, partnerships, customer questions and genuine service-area context. But not every post needs to announce the location. The strongest local content is usually the material that proves the business is active and relevant to the people it serves.
If customers also come from Salford, Stockport, Trafford, Bolton, Oldham, Rochdale, Bury, Wigan or Tameside, the content plan can reflect that footprint without turning every caption into a list of boroughs. Paid targeting, local proof and location-specific campaigns can be separated where there is a real commercial reason.
Choose based on what happens after someone engages.
Some businesses simply need a professional, consistent social presence. Others already get enquiries but lose them because response is slow or follow-up is inconsistent. That is why the higher tiers add ads, CRM, automation and nurture rather than merely increasing the number of posts.
| If your problem is… | Consider | Why |
|---|---|---|
| “Our pages look inactive and inconsistent.” | Starter | Creates a reliable baseline of managed content without buying a larger system. |
| “We need stronger output and someone to manage community activity.” | Visibility | Adds more posts, page optimisation, community management and reporting. |
| “We need content and a way to generate/follow up leads.” | Pipeline | Adds paid ads, CRM and instant lead automation. |
| “We need acquisition plus a better conversion journey after the click.” | Partner | Adds a landing page, lead nurture, advanced CRM and website conversion audit. |
From onboarding to a repeatable monthly content cycle.
Choose the smallest sensible plan
We start with the level of management the business actually needs rather than defaulting every company into the biggest package.
Collect the brand and commercial context
We gather offers, audience, existing channels, tone, assets, restrictions and the actions you want people to take after seeing the content.
Research and plan
Your content direction is shaped by the market, competitor patterns, your actual assets and the role each platform should play.
Create and approve
Graphics, edited video and captions move through an approval process appropriate to the account so factual or brand-sensitive content is checked before publishing.
Publish and improve
We keep the agreed channels active and use audience response, performance and your feedback to guide the next cycle.
Know who you are giving your social accounts to.
Registered UK company
KYDOS DIGITAL LTD · Company number 16290693.
Manchester-based
Piccadilly Business Centre, Unit C Aldow Enterprise Centre, Blackett Street, Manchester M12 6AE.
Published package scope
Pricing and core deliverables are visible before you enquire.
Account access should stay controlled
Use platform permissions and business-manager access rather than sharing unnecessary personal passwords wherever the platform allows it.
Check the company directly on Companies House.
Verify Company Details12 questions to ask a social media agency in Manchester.
Which platforms are included and why?
Who creates graphics?
Who edits video?
What raw footage do you need from us?
How many posts and Stories are included?
Who approves factual or sensitive posts?
Is community management included?
Are paid ads included?
Is advertising spend separate?
Who owns the creative files and accounts?
How are revisions handled?
What changes when the content underperforms?
The first month should create a repeatable system, not a rush of disconnected posts.
Before content volume matters, the account needs a workable rhythm. That means understanding the brand, organising access, deciding which platforms matter, agreeing the approval route and identifying what raw material the business can realistically provide.
Audit the current presence
Review profile setup, recent content, visual consistency, audience response, obvious gaps and whether the existing accounts make the offer clear.
Build the content operating system
Agree recurring themes, platform roles, source-material expectations, approvals and the monthly calendar so publishing does not depend on last-minute ideas.
Publish enough to learn
Different content formats reveal different signals. The point is not to declare a winner after one post, but to learn which hooks, subjects and formats consistently create the response the business values.
Review commercial relevance
Reach and engagement are useful, but the content should also make the business easier to understand, remember and contact. Higher-tier lead systems can then connect attention to follow-up.
Should you outsource social media or hire someone internally?
An agency is often strongest when you need a mix of planning, design, editing and publishing without recruiting several separate skills. An in-house role can make sense when the business generates a large amount of daily content and needs someone physically present all the time.
| Option | Best fit when | Watch for |
|---|---|---|
| Agency | You need a managed mix of strategy, copy, design, video editing and publishing with a predictable monthly scope. | Clarify who supplies raw content, who owns approvals and what happens outside the package. |
| In-house hire | Social is central enough to the business that someone needs to capture content, respond and coordinate internally every day. | One person may still need external design, video, paid-media or strategy support. |
| Owner-led | The founder's voice is the content and the business has enough time to post consistently. | The opportunity cost of doing all planning, editing and publishing personally can become substantial. |
Already comparing agencies, packages and contracts?
Use these commercial guides alongside the landing page rather than relying on a single sales pitch.
Social media management for businesses across Manchester, Salford, Stockport, Bolton and Oldham.
Kydos is Manchester-based and can manage content for Salford, Stockport, Bolton and Oldham businesses without pretending to operate separate local offices.
Questions Manchester businesses ask before outsourcing social media.
How much does social media management cost with Kydos in Manchester?
Kydos currently publishes four monthly social media plans: Starter at £165, Visibility at £275, Pipeline at £455 and Partner at £655. Ad spend is separate where paid ads management is included.
What is included in the £165 Starter plan?
Starter includes Instagram, Facebook and TikTok management, three posts per week, professional graphic design and video editing, a content calendar and strategy, plus Stories two to three times per week.
What is included in the £275 Visibility plan?
Visibility includes five posts per week, full page setup and optimisation, professional graphic design and video editing, content strategy/calendar, community management, Stories three to five times per week and a monthly report.
What is included in the £455 Pipeline plan?
Pipeline includes everything in Visibility plus paid ads management, CRM setup and management, instant lead automation and a monthly performance report. Advertising spend is provided separately by the client.
What is included in the £655 Partner plan?
Partner includes everything in Pipeline plus a dedicated landing page, multi-step email and SMS lead nurture, advanced CRM pipeline management and a website audit focused on conversion gaps.
Which platforms does Kydos manage?
The current Starter and Visibility social plans are built around Instagram, Facebook and TikTok. Broader or different platform requirements can be discussed where they fit the business.
Does Kydos create graphics and videos?
Yes. Professional graphic design and video editing are included in the published Starter and Visibility scopes. Raw footage requirements depend on the content concept and should be agreed during onboarding.
Will I need to provide content?
Sometimes. The amount depends on the business. Service footage, team clips, customer environments or product demonstrations may need source material from the client, while Kydos handles planning, graphic design, editing, captions and the agreed publishing workflow.
Does Kydos reply to comments and messages?
Community management is included in the published Visibility package. The exact handling of comments, enquiries and sensitive messages should be agreed during onboarding.
Can Kydos manage social media and paid ads together?
Yes. Pipeline adds paid ads management to the Visibility package, while Partner adds a landing page, nurture and advanced CRM support. Advertising spend is separate.
Do you only manage Manchester businesses?
No. Kydos is Manchester-based and supports businesses across Greater Manchester and the wider UK.
How quickly can we start?
The onboarding timeline depends on how quickly brand information, account access, existing assets and approvals are supplied. Kydos confirms the working process during onboarding rather than promising the same launch date for every business.
Tell us what you want social media to stop costing you in time.
Share your business, current social accounts, platforms, available content assets and whether you need consistent content only or a wider lead-generation system.