What does Kydos actually manage?
Depending on package, Kydos can take ownership of planning, copy, graphic design, video editing, Stories, publishing, community management and reporting. Higher tiers add paid ads, CRM, instant lead follow-up, landing pages and nurture.
Starter solves inconsistency. Visibility adds more output and community support. Pipeline adds acquisition and lead follow-up. Partner adds a more complete conversion and nurture system.
Four levels of management for Trafford businesses.
Consistent presence
£165 /month
- Instagram, Facebook & TikTok
- 3 posts per week
- Graphic design & video editing
- Strategy/calendar
- Stories 2–3 times weekly
More output + community
£275 /month
- 5 posts per week
- Page setup & optimisation
- Design & video editing
- Community management
- Stories 3–5 times weekly
- Monthly report
Content + ads + CRM
£455 /month
- Everything in Visibility
- Paid ads management
- CRM setup & management
- Instant lead automation
- Monthly performance report
Advertising spend separate.
Acquisition + nurture
£655 /month
- Everything in Pipeline
- Dedicated landing page
- Email/SMS nurture
- Advanced CRM pipeline
- Website conversion audit
Trafford content should look like the business lives in the real world.
Local relevance can come from genuine projects, customer questions, team activity, partnerships, locations you actually serve and the problems people in the area recognise. It does not require every caption to repeat “Trafford, Sale, Stretford, Altrincham, Urmston”.
If the business also serves Manchester, the content strategy can reflect that wider footprint while paid campaigns use tighter geography where the offer or branch structure requires it.
Kydos is based in Manchester and serves Trafford. We do not pretend to have a Trafford office simply to make a landing page look more local.
Projects, services and real team activity.
Questions customers actually ask before buying.
Recurring visual and message themes.
Clear offers and next steps where appropriate.
Done-for-you still needs access to the real business.
Kydos includes graphic design and video editing, but some content concepts require source material only the client can provide: a product demonstration, a team member speaking, a real service environment or an event. We make that dependency clear during onboarding so the calendar remains realistic.
Kydos creates
Strategy, captions, graphics, edits and publishing within the package.
You may supply
Raw footage, factual updates, access and approvals that only the business can provide.
Together we improve
Content themes, formats and calls to action using real audience response.
The first month should create a system, not just fill a calendar.
Audit the current accounts
Review setup, recent content, visual consistency, audience response and obvious gaps.
Agree content roles
Decide which platforms matter, what raw material is available and who approves what.
Build repeatable themes
Create a mix of proof, expertise, offers, culture and useful recurring formats.
Publish and learn
Use enough consistent output to see what audiences respond to rather than judging one post in isolation.
What happens after engagement determines which package makes sense.
| Problem | Best-fit starting point |
|---|---|
| Pages look inactive and inconsistent | Starter |
| You need more output, community support and reporting | Visibility |
| You want content plus paid lead generation and faster follow-up | Pipeline |
| You need a landing page, nurture and stronger CRM pipeline | Partner |
Know who is managing access to your social accounts.
Registered company
KYDOS DIGITAL LTD · 16290693.
Manchester-based
Real address at Piccadilly Business Centre, Manchester M12 6AE.
Published prices
£165, £275, £455 and £655 scopes are visible before enquiry.
Permission-based access
Use business/platform permissions rather than unnecessary personal password sharing where possible.
Should a Trafford business outsource social media or hire internally?
The answer depends on how much content the business produces naturally and how many skills are required. A single internal hire can be powerful when someone needs to capture content on-site every day. An agency is often stronger when the business needs a mix of planning, copy, design, video editing and publishing without recruiting several roles.
| Model | Often strongest when | What to clarify |
|---|---|---|
| Agency | You want a predictable managed content system across strategy, design, editing and publishing. | Who supplies raw footage? What is included in the monthly package? How are revisions handled? |
| In-house social manager | The business generates daily behind-the-scenes material and someone needs to be physically present to capture/respond quickly. | Will that person also cover design, editing, paid ads and analytics, or will extra support still be needed? |
| Owner-led | The founder is naturally the brand voice and has enough time to create consistently. | What is the opportunity cost of planning, filming, editing, posting and replying personally? |
Put the production workload in writing before you compare monthly prices.
A low social-media fee can look attractive until you realise the client is expected to supply all video, all photographs, all captions and every idea. A more useful comparison separates the work that happens behind the scenes.
| Content task | Question to ask |
|---|---|
| Strategy | Who decides the monthly themes, commercial priorities and role of each platform? |
| Graphic design | Is professional design included or are you expected to provide finished artwork? |
| Video | Does the provider edit footage only, or also plan what should be filmed? |
| Captions | Who writes hooks, copy and calls to action, and who checks sensitive factual claims? |
| Publishing | Who schedules/posts the approved material and what happens when approval is late? |
| Community | Are comments and messages managed, escalated or excluded from the plan? |
Reach and engagement are useful signals, but they are not the whole commercial story.
Different content has different jobs. A brand-building post may need reach and saves. A service-led post may need profile visits or enquiries. A paid campaign may need qualified leads and CRM follow-up. The reporting should make those differences clear rather than forcing every post into one vanity metric.
Attention
Reach, views, watch time and profile discovery can show whether content is earning attention.
Response
Comments, shares, saves, DMs and clicks indicate stronger audience action.
Commercial outcome
Forms, calls, bookings, qualified leads and CRM progression matter when the social system is designed for acquisition.
Consistent posting should not mean publishing without control.
Businesses in professional, regulated or reputation-sensitive sectors need a clear approval path. Kydos can prepare content around the agreed brand and commercial strategy, but factual claims, offers, customer-specific information and sensitive subject matter may need client review before publishing.
The workflow should also define what happens when a comment becomes a complaint, a direct message contains a sales enquiry or a public response needs escalation. Community management is more valuable when the boundaries are agreed before the account becomes busy.
Being on every platform is not the same as having a strategy.
The published Kydos packages currently centre on Instagram, Facebook and TikTok because those channels suit many visual and service-led businesses. But the content plan still needs to decide what each platform is supposed to do rather than copying one post everywhere without context.
| Platform role | Questions to answer |
|---|---|
| Do visuals, Reels, Stories and profile proof help buyers understand the brand and offer? | |
| Does the audience use Facebook for local discovery, community context, updates or enquiries? | |
| TikTok | Can the business produce useful short-form video consistently enough for the channel to make sense? |
| Paid social | Is there a clear offer, landing page and follow-up process before budget is added? |
If a business needs a different platform mix, that should be discussed and scoped rather than silently assumed from a standard package.
12 questions to ask a social media agency serving Trafford.
Which platforms are included?
Who creates graphics?
Who edits video?
What raw footage do you need?
How many posts and Stories are included?
How are approvals handled?
Is community management included?
Are paid ads included?
Is ad spend separate?
Who owns the accounts and creative?
What is out of scope?
How does the plan change when content underperforms?
Compare agencies, prices and near-me providers separately.
Questions Trafford businesses ask before outsourcing social media.
How much does Kydos social media management cost for a Trafford business?
Starter is £165/month, Visibility £275, Pipeline £455 and Partner £655. Ad spend is separate where paid ads management is included.
What does Starter include?
Instagram, Facebook and TikTok management, three posts per week, graphic design and video editing, strategy/calendar and Stories two to three times per week.
What does Visibility include?
Five posts per week, page setup/optimisation, design/video, strategy/calendar, community management, Stories three to five times per week and a monthly report.
What does Pipeline include?
Everything in Visibility plus paid ads management, CRM setup/management, instant lead automation and a monthly performance report. Ad spend is separate.
What does Partner include?
Everything in Pipeline plus a dedicated landing page, multi-step email/SMS nurture, advanced CRM pipeline management and a website conversion audit.
Does Kydos have a Trafford social media office?
No. Kydos is based in Manchester and serves Trafford businesses without pretending to have a separate Trafford office.
Can content target Trafford and Manchester audiences?
Yes. Local relevance can reflect the real customer footprint without forcing every caption to list locations. Paid campaigns can use more precise geography where appropriate.
Does Kydos create graphics and video?
Yes. Professional graphic design and video editing are included in the current Starter and Visibility scopes.
Will we need to provide raw footage?
Sometimes. Real service, team, product or location-based content may require source footage from the business. Kydos plans, edits and publishes within scope, but does not fabricate real-world footage that was never captured.
Is community management included?
Community management is included in Visibility and therefore in higher packages that include Visibility.
Can social media management include lead follow-up?
Yes. Pipeline adds CRM and instant lead automation; Partner adds landing-page and multi-step nurture support.
Which platforms are currently included?
The published Starter and Visibility packages are centred on Instagram, Facebook and TikTok.
Tell us which part of social media you want off your plate.
Share your business, current accounts, available content assets and whether you need consistent content only or a wider lead-generation and nurture system.