Compare the monthly output first
Start with the number of platforms, feed posts, short-form videos, stories and design assets included. Then check whether the agency creates those assets or expects you to supply them. Posting frequency alone does not show how much production work is included.
Separate content management from lead generation
Organic social management is designed to keep the brand visible, credible and consistent. Paid social adds media buying, targeting, testing and conversion tracking. Some agencies bundle both; others charge separately. Make sure you are not comparing an organic package with a lead-generation package as if they are equivalent.
Use Kydos Starter as a visible benchmark
Kydos' published Starter plan is £165/month and covers Instagram, Facebook and TikTok, three posts per week, professional graphic design, video editing, a content calendar and strategy, plus stories two to three times per week. Higher plans expand the level of growth, paid-media and follow-up support.
That gives you a concrete checklist when another Manchester agency advertises “social media management” without showing what is included.
Check the approval process before content goes live
Ask how the agency collects brand information, who approves content, how many revisions are allowed and what happens when a post is time-sensitive. Poor approval workflows can make a good content team feel frustrating to work with.
Ask whether community management is included
Publishing posts and replying to comments/messages are separate workloads. Clarify whether engagement, inbox monitoring and escalation are included, limited or excluded from the monthly fee.
Compare reporting against your actual goal
| If your goal is | Useful reporting should include |
|---|---|
| Consistency | Publishing completion, content mix, account activity |
| Visibility | Reach, profile views, audience growth |
| Engagement | Meaningful comments, saves, shares, response |
| Leads | Clicks, enquiries, booked actions and lead quality where trackable |
Shortlist the package that removes the right workload
Some businesses mainly need someone to keep their accounts active. Others want strategy, video, paid ads and lead follow-up. Buy the package that removes the real bottleneck rather than the one with the longest feature list.
Compare Kydos before you make the final decision
Kydos publishes monthly social packages from £165, giving you a concrete scope and price benchmark before you enquire.
Compare Kydos Social Media PlansFrequently asked questions
How much does Kydos social media management cost?
Kydos currently publishes a Starter social media management plan from £165 per month.
What should a social media management package include?
Clarify platforms, posting frequency, strategy, copy, graphic design, video editing, stories, approvals, community management, reporting and whether paid ads are included.
Are Meta ads usually included in social media management?
Not always. Treat organic management and paid advertising as separate scopes unless the package explicitly includes both.
Should I choose the agency with the most posts per month?
Not automatically. Content quality, format, strategy, audience relevance and approval process can matter more than raw volume.
Can I approve posts before they go live?
Kydos can build a review and approval step into the workflow. Ask every shortlisted agency how approvals and revisions are handled.
Does Kydos work outside Manchester?
Yes. Kydos is Manchester-based and works with businesses across the UK.