Kydos works across GA4, Google Tag Manager, conversion tracking and reporting so campaign decisions are based on events that actually matter to the business.
Tracking should distinguish genuine business outcomes from clicks, views or platform events that only look like conversions.
Define the actions worth tracking before implementing tags.
Configure events, key events, tags and useful custom dimensions.
Check whether forms, calls and other important actions are being recorded correctly.
Understand which channels and campaigns are generating traffic and outcomes.
Turn raw analytics into views that clients and teams can actually use.
Explain what changed, why it matters and what should happen next.
The Physio Matters engagement shows why measurement has to be audited before platform-reported conversions are treated as genuine leads.