Insights & Research

What the work is teaching us.

Practical research, buyer guidance and operating frameworks built from real marketing, CRM, automation and digital-delivery problems.

Buyer guidesDecision-stage comparisons
ResearchEvidence and methodology
PlaybooksReusable operating systems
WhitepapersLong-form Kydos research
Research programme

Research, playbooks and whitepapers.

This programme separates practitioner playbooks, buyer research and data-led whitepapers. Publication status is shown clearly so a planned paper is never presented as completed research.

In development

The Greater Manchester Digital Marketing Benchmark 2026

Local demand, agency pricing, service selection and digital maturity across Greater Manchester, informed by the localisation research behind the Kydos SEO programme.

Published · 3 September 2026

The Event Marketing Automation Playbook

A practitioner framework for moving contacts from interest to registration, attendance, follow-up and measurable outcomes through CRM and automation.

In development

From Website Lead to Sales Team

Lead capture, qualification, routing, response speed, nurture and reporting for businesses that need marketing and sales systems to work together.

In development

What Digital Marketing Actually Costs in the UK

A transparent comparison of social media, SEO, paid media, web, CRM and automation pricing models, scope boundaries and ownership questions.

Buyer research

Decision-stage guides already live.

The Kydos blog contains a growing BOFU library for businesses comparing agencies, pricing, services, ownership, implementation and alternatives.

Agency selection

Provider comparisons, shortlist criteria and what to ask before signing.

Pricing & scope

Practical guidance on what retainers include, where extra costs appear and how to compare like for like.

Local & sector research

Commercial guidance for Greater Manchester businesses and sector-specific buyers.

Research should make the next decision easier.

Browse current insights