For HPP, a trade supplier serving fitters, furniture makers and installers, Kydos combined a Google Ads efficiency review with claim-checked creative support for a product-led social campaign.
The account review found a large cost gap between remarketing and a brand-awareness campaign, alongside competitor-brand spend and missing call-conversion tracking.
For the Glide Frameless campaign, Kydos verified product claims against the supplied landing pages before producing social copy and the designer brief.
The account review did not treat all conversions as equivalent. It compared campaign efficiency, isolated avoidable competitor-brand spend and identified a measurement gap around phone calls.
Remarketing was delivering conversions at a materially lower audited cost than the brand-awareness campaign.
Competitor-brand spend and a dead-weight competitor ad group were identified as areas for cleanup.
Missing call-conversion tracking was flagged so future reporting could better reflect real enquiry behaviour.
The Glide Frameless campaign included a claim-by-claim proofing step against the landing-page source material.
The review identified inaccurate product details around décor count, width and a handle-colour description before they became public-facing campaign claims.
Kydos produced eight Facebook and Instagram posts, a proofing document and a detailed designer brief for the trade-focused campaign.
Good campaign management is partly optimisation and partly quality control: spend should be accountable, tracking should be complete and the product claims should be right.