For Ethical Wealth Academy, the marketing job extended from initial interest through registration, reminders, attendance, no-show recovery, feedback and post-event sales follow-up.
Mini workshops, two-day workshops and larger events needed consistent registration journeys, reminders, tagging and performance reporting rather than being rebuilt manually each time.
We designed the landing-page structure, event promotion flows, registration journeys, CRM tags, reminder sequences and reporting framework.
The event plan was built around the full commercial journey, so marketing performance could eventually be judged by more than email opens or raw form fills.
Event landing pages, Eventbrite listings, marketing emails, urgency messaging and paid/social promotion guide prospects towards a clear registration action.
Confirmation, SMS where required, internal notification, 7-day, 3-day, 1-day and event-day reminders keep the attendee journey organised.
Attendance tagging, thank-you email, missed-event follow-up, feedback requests and programme offers keep the relationship measurable after the room empties.
The system standardises interest, registration, attendance and outcome tags so each event can be compared by location, audience and eventual commercial result.
The long-term goal is a reusable event system that can be duplicated for future workshops and conferences with minimal setup while preserving consistent tracking and reporting.
The value is not one email sequence. It is the repeatable operating system that removes manual gaps and makes every event easier to measure.