What should PPC management for Tameside control?
The agency should control campaign structure, targeting, keyword intent, ad testing, budget allocation and optimisation inside the agreed scope, while the business retains visibility into media spend, conversion quality and account ownership.
Starter covers Google Ads setup, keyword research and basic testing. Comprehensive adds advanced targeting, retargeting and multiple campaign types. Enterprise adds a dedicated strategist, weekly optimisation and reporting, plus Google, Facebook and LinkedIn campaigns.
Compare management responsibility before comparing fees.
Google Ads foundation
Custom Quote
- Google Ads campaign setup
- Keyword research
- Basic A/B testing
More targeting and formats
Custom Quote
- Everything in Starter
- Advanced targeting and retargeting
- Search campaigns
- Display campaigns
- Shopping campaigns
Multi-platform management
Custom Quote
- Dedicated PPC strategist
- Weekly optimisation and reporting
- Google campaigns
- Facebook campaigns
- LinkedIn campaigns
Advertising spend is separate from the Kydos management fee.
East Manchester overlap should not make paid targeting vague.
A business may serve the whole borough, one centre such as Ashton-under-Lyne, a corridor through Hyde and Denton, or customers across Tameside and Manchester. The campaign should reflect fulfilment reality rather than automatically targeting every postcode in Greater Manchester.
If lead quality differs by area, geography can become part of optimisation. If it does not, splitting the account into many small local campaigns can reduce learning and add unnecessary complexity.
Kydos is based in Manchester and manages campaigns for Tameside businesses. We do not imply a physical Tameside office.
Map the real service radius.
Use actual search and customer evidence.
Review qualified conversions, not just clicks.
Scale only when evidence supports it.
Know how much goes to the platform and how much goes to management.
A PPC proposal should separate the agency fee from advertising budget. Otherwise two quotes can look similar while sending very different amounts into the actual auction.
Management
Strategy, setup, testing, optimisation and reporting inside the agreed scope.
Media spend
The budget paid to Google, Meta, LinkedIn or another advertising platform.
Separate production
Landing pages, development or additional creative should be clear if they sit outside management.
Clicks are not the KPI if the business needs leads.
Primary conversions should represent meaningful actions such as a qualified form submission, phone call, booking or purchase. CTA clicks and form starts can be useful diagnostic signals, but they should not inflate lead reporting.
| Signal | How to treat it |
|---|---|
| Qualified form submission | Primary conversion when it reflects a genuine enquiry. |
| Phone call | Primary conversion when call quality can be reviewed. |
| CTA click or form start | Useful supporting signal, not automatically a lead. |
| Page view | Diagnostic behaviour, not a conversion by itself. |
Compare management, pricing and shortlist criteria.
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Questions Tameside businesses ask before hiring a PPC agency.
How much does PPC management cost with Kydos for a Tameside business?
PPC management is custom quoted. Advertising spend is separate from the Kydos management fee.
What is included in Starter PPC?
Google Ads campaign setup, keyword research and basic A/B testing.
Does Kydos have a Tameside PPC office?
No. Kydos is Manchester-based and serves Tameside without inventing a local office location.
Can you target Tameside separately from Manchester?
Yes, when the campaign or service area justifies it. Geography can be split by campaign, radius, postcode or other platform options where useful.
Is ad spend included in the management fee?
No. Media spend is separate so you can see what is paid to the platform and what is paid for management.
Do you guarantee a cost per lead?
No. Cost per lead depends on competition, offer, targeting, landing-page quality and lead criteria. Kydos optimises controllable factors but cannot guarantee one fixed CPL.
Tell us what paid media needs to generate.
Share the service or product, real service area, indicative ad budget and the action that counts as a useful conversion.