Start with the project mix you want to sell
A kitchen showroom, bathroom specialist and full design-and-install business may all use the same broad marketing channels, but the commercial brief can be very different. Define whether you want complete projects, supply-only work, design appointments, renovation packages or another genuine service. If kitchens and bathrooms have different margins, capacity or catchments, say so before the agency plans campaigns.
A provider should ask what makes a useful enquiry, not merely promise more leads. Project type, approximate budget, postcode, desired timing and whether the prospect is ready for a showroom or design consultation can all affect value. Agree which information should be captured and how sales outcomes will be fed back into marketing.
Map the real path from search to appointment
Many buyers research visually before they enquire. They may move between Google, social media, your website, reviews and a showroom visit. Ask how an agency will support that journey rather than reporting every channel in isolation.
If your showroom is central to conversion, confirm how opening information, directions, local visibility and appointment calls to action will be handled. If the business sells remotely or visits customers at home, the service-area message should be equally clear. The agency should never imply a showroom, studio or office in a location where one does not exist.
Require genuine visual evidence
Kitchen and bathroom marketing is highly visual, but attractive imagery is not automatically proof of your work. Supply genuine completed-project photography, design renders that are clearly represented as such, authorised reviews and any other evidence you are entitled to use. Ask how the agency organises this material into project galleries, service pages, social content and ads.
A provider should not fill gaps by fabricating customer projects or presenting unrelated stock imagery as completed installations. When stock imagery is used for general illustration, it should not create a false impression of your portfolio.
Compare local SEO and paid media by intent
Local SEO can help people find a nearby showroom or installer over time. Google Ads can capture active searches faster and test demand for specific services or locations. Social advertising can support visual discovery, retargeting and offer-led campaigns. The right mix depends on current visibility, budget, project economics and how quickly you need demand.
Ask who creates landing pages, whether paid-media spend is separate from management fees, how geographic targeting is chosen and what conversion events will be measured. A campaign that sends every click to a generic homepage may struggle to match specific project intent.
Make the website support qualification
Your website should help buyers understand service scope, style, coverage and the next step. Long forms can suppress enquiries, while very short forms may produce many low-context leads. Discuss the right balance for your sales process. If design appointments are valuable, the site may need a clearer booking route rather than a generic contact form alone.
Ask whether the agency will actually implement recommended changes. Clarify responsibility for copy, project uploads, forms, technical work, analytics and conversion tracking. This distinction often explains why two retainers with similar labels deliver very different amounts of work.
Compare agency proposals line by line
| Proposal item | What to clarify |
|---|---|
| Creative production | How many assets, from what source material and with what revision process? |
| Website and landing pages | Are builds and edits included or separately quoted? |
| Local SEO | Does it include implementation and Google Business Profile work? |
| Paid media | Is media spend separate and who owns the ad accounts? |
| Lead reporting | Does reporting distinguish appointments and suitable projects from raw forms? |
| Exit terms | What content, data and account access remain with your business? |
Check contract, ownership and measurement
Review minimum term, notice period, revision limits and ownership of website, creative and data. Agree the useful commercial outcomes, such as qualified design appointments, showroom visits where measurable, quotation opportunities or other genuine steps in your sales process. Kydos publishes standard service prices where applicable and uses custom quotes where scope varies, so compare the responsibility included behind each fee.
Comparing kitchen or bathroom marketing agencies?
Use Kydos' published pricing and service scope as one benchmark while you review proposals.
View Kydos pricingFrequently asked questions
Should a kitchen and bathroom agency optimise for showroom visits or form leads?
It should reflect how your business sells. Showroom visits, design appointments, calls and forms may all matter, and the priority should be agreed before campaigns begin.
How important is project photography?
Genuine completed-project imagery can be a major trust and style signal. Your business should provide authorised assets and the agency should never invent projects.
Is local SEO useful for showrooms?
Yes when customers choose suppliers by location or showroom access, provided the strategy reflects genuine service areas and premises.
Should kitchens and bathrooms use the same campaign?
Not automatically. The services, average project value, creative, search terms and buyer journey can differ enough to justify separate treatment.
Who should own our website and advertising accounts?
Your business should retain appropriate access and ownership of core website, advertising, analytics and creative assets.
What should we compare in agency proposals?
Compare target project types, showroom or service-area strategy, creative production, landing-page responsibility, lead-quality measurement, ownership and contract terms.