Start with the commercial outcome
Estate agency PPC is often bought to generate valuation opportunities, landlord enquiries or buyer demand in specific local markets. The agency should make that commercial objective explicit before building campaigns.
A cheap lead from the wrong area is not useful. Local targeting, service eligibility and the value of a completed valuation should shape optimisation more than raw lead volume.
Compare proposals on the same questions
| Compare | Ask before signing |
|---|---|
| Intent | Which seller, landlord or buyer searches are prioritised? |
| Geography | How tightly is spend limited to real operating areas? |
| Landing pages | Does each campaign have a relevant local or service page? |
| Calls | Are phone enquiries measured where appropriate? |
| Forms | Are valuation requests tracked as successful submissions? |
| Quality | How are poor-fit or out-of-area leads fed back? |
Make implementation responsibility explicit
Ask the agency to define the first campaign by objective, area, audience, landing page and conversion event. Avoid spreading budget across every branch and service until the first structure has produced useful data.
Put any dependency on your website, booking engine, ATS, CRM, branch team or another supplier into the proposal before launch.
Agree the measurement model
Track cost per lead, but also review qualified valuation opportunities, branch fit and eventual instructions where the sales process can provide that feedback.
Separate platform diagnostics from the business outcomes that determine whether the campaign is useful.
Protect account ownership and data
Keep appropriate business access to advertising, analytics and CRM accounts. Confirm what happens to campaigns, audiences, data and creative if the supplier changes.
Ask for proof that matches the service
Ask for the geographic targeting plan, conversion definition and the process for feeding lead quality back into campaign decisions.
A provider can demonstrate process quality through redacted structures or implementation evidence without inventing client outcomes.
Watch for this red flag
How Kydos fits
Kydos' paid-media services are custom quoted with media spend separate. Tracking, landing-page and CRM work can be scoped alongside campaign management where required.
Comparing providers now?
Use Kydos' published services as another benchmark.
View paid advertising optionsFrequently asked questions
How should I compare estate agency paid media providers?
Compare scope, targeting, implementation, tracking, ownership, reporting and the commercial outcome each proposal is expected to improve.
Should I choose the lowest management fee?
Not automatically. Compare media spend, landing-page work, tracking, creative and support that may sit outside the headline fee.
What should be agreed before launch?
Agree objectives, geography or audience, conversion actions, responsibilities, account access, budget boundaries and how lead or booking quality will be reviewed.
What is a warning sign?
The provider promises a fixed number of valuation leads without asking which branches, property types or service areas matter.
What proof should I request?
Ask for the geographic targeting plan, conversion definition and the process for feeding lead quality back into campaign decisions.
How does Kydos fit?
Kydos' paid-media services are custom quoted with media spend separate. Tracking, landing-page and CRM work can be scoped alongside campaign management where required.