Start with the business problem
Conversion tracking is often bought after a business realises that clicks are visible but enquiries, bookings or purchases are not. The provider's job is to create a trustworthy chain from user action to analytics and advertising platforms.
The key distinction is between an attempted action and a successful one. Tracking a form button click as a lead can inflate performance when the form never submits.
Compare proposals on the same questions
| Compare | Ask before signing |
|---|---|
| Source of truth | Which platform records the underlying event? |
| GTM | Is Google Tag Manager used and who owns the container? |
| Google Ads | Which conversions are imported or configured directly? |
| Meta | How are browser or server-side events handled if in scope? |
| Forms | How are successful submissions distinguished from button clicks? |
| Deduplication | How is one action prevented from being counted multiple times? |
Ask who is responsible for implementation
Ask the agency to document each conversion from user action through trigger, analytics event and advertising-platform destination. Where several platforms receive the same event, the setup should explain how duplicate counting is avoided.
Do not assume a strategy, audit or setup line automatically includes every practical change needed to make it live. Put dependencies and internal responsibilities into the proposal.
Agree how success will be measured
Validation should include real test actions and confirmation inside the receiving platform. For lead generation, the long-term goal is to connect qualified outcomes back to source rather than stop at raw form counts.
Decide the reporting model before delivery so both sides know which numbers are useful and which are merely diagnostic.
Protect ownership and handover
Keep appropriate business ownership of platforms, data and core accounts. Document administrator access, exports and what happens if the supplier relationship ends.
Ask for proof that matches the work
Ask for an event map and test evidence showing the same action appearing correctly at each stage of the tracking chain.
Where client information is confidential, a supplier can still demonstrate process quality through redacted documents, owned properties or implementation evidence without inventing outcomes.
Watch for this red flag
How Kydos fits into the comparison
Kydos' analytics scope includes event tracking for actions such as button clicks and form submissions, while paid-media work can be coordinated with measurement requirements. Exact tracking architecture is custom scoped.
Already comparing providers?
Use Kydos' published services as another benchmark before you sign.
View Kydos pricingFrequently asked questions
How should I compare conversion tracking providers?
Use the same brief and compare deliverables, implementation responsibility, ownership, support, exclusions and the business outcome the work should improve.
Should I choose the cheapest provider?
Not automatically. Compare missing implementation, software, support and handover costs before deciding.
What should be agreed before work starts?
Agree the objective, responsibilities, access, approvals, deliverables, timeline, measurement and extra-charge triggers.
What is a warning sign?
The provider treats every CTA click as a completed lead without checking whether the form, call or booking actually succeeded.
What proof should I request?
Ask for an event map and test evidence showing the same action appearing correctly at each stage of the tracking chain.
How does Kydos fit?
Kydos' analytics scope includes event tracking for actions such as button clicks and form submissions, while paid-media work can be coordinated with measurement requirements. Exact tracking architecture is custom scoped.