Compare implementation, not package labels
Ask how many priority pages receive on-page work, whether technical issues are implemented or only reported, how much content is produced, what off-page work is included and whether local SEO is part of the retainer.
Use one table for every SEO proposal
| Deliverable | Package 1 | Package 2 | Questions |
|---|---|---|---|
| Keyword research | Check | Check | Initial only or ongoing? |
| On-page SEO | Check | Check | How many pages? |
| Technical fixes | Check | Check | Implemented or recommended? |
| Content | Check | Check | Written, edited and uploaded? |
| Links | Check | Check | What type and quality controls? |
| Local SEO | Check | Check | GBP and local pages included? |
Kydos' three SEO levels show how scope changes
Basic SEO includes keyword research, on-page optimisation and monthly reporting. Advanced adds off-page optimisation/link building and technical SEO fixes, including site speed and mobile usability. Enterprise adds local SEO, content creation/optimisation for blogs and landing pages, plus a dedicated SEO strategist. All are custom quoted.
Ask what is not included
Development time, large-scale content production, digital PR and specialist ecommerce work may sit outside a standard SEO retainer. A clear exclusions list makes comparison easier and reduces surprise costs.
Match the package to the current bottleneck
If your website has serious technical problems, a content-only package may not be the right first investment. If the site is technically sound but lacks commercial pages, another audit may add less value than implementation.
Check how success is measured
Ask whether reporting focuses on priority commercial queries, relevant pages, enquiries and other conversion actions rather than only total traffic and a long list of rankings.
Do not choose a bigger package simply because it has more line items
The best package is the one that solves the next constraints in the right order. A credible provider should be able to explain why certain activities are unnecessary at the start.
Compare Kydos before you sign
Kydos publishes Basic, Advanced and Enterprise SEO scopes, all custom quoted around the work required.
Compare Kydos SEO OptionsFrequently asked questions
How much are Kydos SEO packages?
Kydos currently custom quotes SEO based on scope rather than publishing one fixed fee for every business.
What is included in Basic SEO?
Kydos Basic SEO includes keyword research, on-page optimisation and monthly performance reporting.
What does Advanced SEO add?
Advanced adds off-page optimisation/link building and technical SEO fixes such as site speed and mobile usability.
What does Enterprise SEO add?
Enterprise adds local SEO, content creation/optimisation and a dedicated SEO strategist.
Should I choose the package with the most content?
Not automatically. Content volume should follow the commercial opportunity and the website's current technical condition.
How should I compare SEO packages from different agencies?
Translate every proposal into the same deliverables table and compare implementation, content, technical work, local SEO, links, reporting and exclusions.