Why the headline price is not enough
Paid-search pricing should always separate the money paid to the agency from the money paid to Google or another advertising platform. Without that distinction, two proposals can appear cheaper or more expensive than they really are.
Trafford combines major commercial areas, residential centres and business districts close to Manchester. A pricing comparison should show whether the supplier is charging for genuinely different local work or simply relabelling a standard Manchester package.
Compare every quote using the same six questions
| Pricing factor | What to clarify |
|---|---|
| Management fee | What does the agency charge for setup and ongoing optimisation? |
| Ad spend | How much media budget is separate from the fee? |
| Tracking | Are form, call or booking conversions configured and checked? |
| Landing pages | Who improves a weak page when traffic does not convert? |
| Creative & copy | Who writes ads and supplies assets? |
| Reporting | Are lead quality and search terms reviewed as well as cost per click? |
Use Kydos' published scope as one benchmark
Kydos PPC services are custom quoted and advertising spend is separate from management. The quote should therefore be judged on campaign scope, tracking and optimisation responsibility rather than a single blended number.
Make the Trafford geography justify any extra scope
A Trafford business serving Altrincham, Sale, Stretford, Urmston, Trafford Park and surrounding parts of the borough should ask whether the proposed budget is concentrated on the strongest local service-and-location combinations or spread too thinly across Greater Manchester.
Compare what happens after the first month
A useful quote should not only describe setup. Ask what the provider will review each month, what it can change without additional approval, what counts as out-of-scope work and how the strategy changes when data shows that one service, area or channel is performing better than another.
Check third-party costs separately
Software subscriptions, advertising spend, premium plugins, CRM licences, stock assets or specialist production can sit outside an agency retainer. Ask for these to be listed separately so the monthly figure you compare reflects the true cost of ownership.
Check ownership before paying a setup fee
Your business should understand who owns the domain, website, ad accounts, analytics properties, creative files, CRM data and other assets created during the engagement. Cheap setup work can become expensive if key assets are difficult to transfer later.
Red flag before you sign
How to shortlist the final two providers
Put each proposal into one comparison sheet and score clarity of scope, implementation responsibility, local relevance, reporting, ownership, contract flexibility and total first-year cost. The best-value provider is the one whose scope most directly solves the commercial problem, not automatically the cheapest monthly figure.
Compare Kydos with your Trafford quotes
Use the published Kydos scope as another benchmark before you decide.
See Kydos PPC OptionsFrequently asked questions
How much should ppc agency cost in Trafford?
There is no single fair price without knowing the scope. Compare deliverables, implementation responsibility, ownership, reporting and contract terms rather than using the headline fee alone.
Should I choose the cheapest Trafford provider?
Not automatically. A cheaper quote can be good value if the scope is right, but it can also exclude implementation, creative, tracking or support that you later need to buy separately.
Should local targeting cost more?
Sometimes, but not simply because the borough name appears in the strategy. Extra cost should correspond to genuinely distinct pages, campaigns, content or tracking work.
What should a quote show clearly?
It should separate included deliverables, exclusions, third-party costs, implementation responsibility, ownership, contract terms and reporting.
What is a pricing red flag?
The quote gives one total monthly number but does not clearly separate agency management from advertising spend or explain conversion tracking.
Can I compare Kydos with another Trafford quote?
Yes. Use Kydos' published service scopes and pricing information as one benchmark, then compare the other proposal line by line.