Start with the business problem
LinkedIn Ads can be attractive for B2B businesses because targeting can use professional characteristics, but that does not make every campaign commercially viable. The agency should justify the audience, offer and expected lead value before spend starts.
LinkedIn clicks can be expensive relative to some consumer channels, so lead quality and deal value matter more than cheap click volume. The agency should know what a commercially acceptable lead can cost before recommending scale.
Compare proposals on the same questions
| Compare | Ask before signing |
|---|---|
| Audience | Which job roles, industries, company sizes or account lists are targeted? |
| Offer | What is strong enough to earn attention from a professional audience? |
| Creative | Who creates and refreshes ad copy and visual assets? |
| Lead capture | Are LinkedIn forms or landing pages used, and why? |
| CRM | How are leads passed to sales and followed up? |
| Measurement | Can qualified lead outcomes be fed back into reporting? |
Ask who is responsible for implementation
Ask for a first-test plan that defines audience, offer, creative variations, conversion event and stop or scale rules. Starting with too many audiences and offers at once can make learning difficult.
Do not assume a strategy, audit or setup line automatically includes every practical change needed to make it live. Put dependencies and internal responsibilities into the proposal.
Agree how success will be measured
Track form completion, qualified lead rate, meetings or opportunities where the sales process allows it. Cost per lead without quality can reward campaigns that produce inexpensive but irrelevant contacts.
Decide the reporting model before delivery so both sides know which numbers are useful and which are merely diagnostic.
Protect ownership and handover
Keep appropriate business ownership of platforms, data and core accounts. Document administrator access, exports and what happens if the supplier relationship ends.
Ask for proof that matches the work
Ask for proposed audience definitions and a reporting model that follows leads beyond the native platform form.
Where client information is confidential, a supplier can still demonstrate process quality through redacted documents, owned properties or implementation evidence without inventing outcomes.
Watch for this red flag
How Kydos fits into the comparison
Kydos' Enterprise PPC package can include multi-platform campaigns across Google, Facebook and LinkedIn, with a dedicated strategist and weekly optimisation/reporting. Paid-media pricing is custom quoted and media spend is separate.
Already comparing providers?
Use Kydos' published services as another benchmark before you sign.
View Kydos pricingFrequently asked questions
How should I compare LinkedIn advertising providers?
Use the same brief and compare deliverables, implementation responsibility, ownership, support, exclusions and the business outcome the work should improve.
Should I choose the cheapest provider?
Not automatically. Compare missing implementation, software, support and handover costs before deciding.
What should be agreed before work starts?
Agree the objective, responsibilities, access, approvals, deliverables, timeline, measurement and extra-charge triggers.
What is a warning sign?
The agency recommends LinkedIn because the audience is 'B2B' but cannot explain the target role, buying trigger, offer or acceptable lead economics.
What proof should I request?
Ask for proposed audience definitions and a reporting model that follows leads beyond the native platform form.
How does Kydos fit?
Kydos' Enterprise PPC package can include multi-platform campaigns across Google, Facebook and LinkedIn, with a dedicated strategist and weekly optimisation/reporting. Paid-media pricing is custom quoted and media spend is separate.