Start with the treatments you actually want to grow
A dental proposal should not treat every enquiry as equal. Implant consultations, Invisalign or orthodontic enquiries, cosmetic dentistry, emergency appointments and routine private care have different search intent, decision times and commercial value. Ask the agency which treatment lines it would prioritise, what landing experience each needs and how it would avoid spending budget on low-priority demand.
Compare delivery responsibility, not channel names
| Area | Question before signing |
|---|---|
| SEO | Who creates and implements treatment and location page improvements? |
| Google Ads | Who owns campaigns, landing pages, negatives and conversion tracking? |
| Social | Is content creation included, and who supplies clinical source material? |
| Website | Can the agency implement CRO changes or only recommend them? |
| Measurement | Are calls, forms and booking actions tracked separately? |
Check how the agency handles healthcare claims
Dental marketing needs careful review of claims, offers, imagery and treatment descriptions. Your clinical team remains responsible for accuracy, so agree an approval workflow. A provider that pushes speed at the expense of review can create unnecessary risk.
Ask how enquiries become booked consultations
Marketing performance can look healthy while reception conversion is weak. Ask whether reporting stops at leads or whether the agency can help distinguish enquiry volume from qualified and booked demand. The hand-off between ads, website, phone, forms and reception is part of the buying decision.
Protect your accounts and data
Before signing, document ownership and access for Google Ads, Analytics, Search Console, Business Profile, Meta and website assets. Also clarify what happens to landing pages, creative files, tracking configuration and historical data if the relationship ends.
Use a 90-day implementation test
Ask each shortlisted agency what it expects to audit, build, launch and improve in the first 30, 60 and 90 days. This exposes proposals that are heavy on recurring fees but vague on implementation.
Comparing dental marketing providers?
Review Kydos service scope and pricing structure alongside the agencies on your shortlist.
Compare Kydos optionsFrequently asked questions
What should a dental marketing agency manage?
The agreed scope should identify channels, treatment priorities, landing pages, tracking, reporting and who implements changes.
Should a dental agency understand treatment economics?
Yes. Different treatment enquiries have different values, journeys and qualification needs.
Who should own the advertising accounts?
Ownership and access should be agreed before work starts.
Should call tracking be included?
If phone enquiries matter, ask how calls will be measured alongside forms and bookings.
Can an agency guarantee patient numbers?
Treat guarantees cautiously because results depend on several factors outside one supplier's control.
How should I compare proposals?
Compare responsibilities and deliverables line by line rather than package names.